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What Does Workplace Success Look Like in 2025?

5 min read 20 March 2025

Jackie Towers

What does workplace success look like in 2025?

Hybrid policies, renovations, portfolio downsizes (or upsizes), getting people in the office and making sure they have a top-notch time while they’re there…workplace innovators have a buffet’s-worth of goals on their plate for 2025.

 

Not to mention all the standard priorities like attracting and retaining talent, engaging employees and making sure the office is as sustainable as it can possibly be – how the heck do you figure out which ones to prioritize the most, let alone take concrete steps to achieve them? 

Dynamic Workplace Strategy: 6 Goals and 4 Capabilities for Success in 2025

Download this guide to learn how to lay the foundations for change and 10x the value of your workplace experience in 2025.

As workplace innovators, you’re likely focusing on several key goals to make sure your workplace is a success in 2025.

 

While every organization’s priorities differ, these six critical objectives are emerging as common themes across industries.

 

So what does workplace success look like in 2025?

 

Let’s break it down.

1. An optimized real estate portfolio

Right-sizing your workplace is essential for increasing efficiency and effectiveness. Many organizations are reducing their real estate footprint and reinvesting savings into creating an inspiring destination workplace. Others are retrofitting existing spaces to better support hybrid work.

As far as decisions go, portfolio optimization ones are pretty high stakes.

Leaders have big questions to answer, like:

  • How much space do we really need?
  • What types of spaces will drive the best business outcomes?

 

A data-driven approach ensures these decisions align with your organization’s broader objectives, and gets that portfolio into that optimal, optimized space.

 

2. Data-driven space design

Workplaces need to evolve to support new ways of working. Yet, despite a 2023 Gartner report stating that 71% of workplace leaders planned major space redesigns, many organizations haven’t followed through.

 

Why?

 

Because 96% of corporate real estate leaders say they lack the data needed to make informed decisions.

 

Basic badge swipe data isn’t enough anymore. Organizations need deeper insights to strike the right balance between focus and collaboration spaces, optimize meeting rooms, and create work environments that genuinely enhance productivity and well-being. 

 

More broadly, data-driven design helps create workplaces people actually want to use. Some companies are reimagining their offices as cultural hubs that reflect their brand identity. Others are prioritizing wellness, fostering social connections, or designing informal, home-like spaces that outperform remote setups for specific tasks. The key is using behavioral data, not just employee surveys or industry trends, to inform strategic decisions

 

4 Ways to Use Data to Design Your Hybrid Office

Data-driven design decisions will make your workplace both solid and adaptable. Here are four ways to make that happen.

#3: Sustainable workplace operations

 

Sustainability is no longer just a buzzword—it’s a business priority.

 

While greenwashing has been an issue in the past, there’s now a genuine recognition of the tangible benefits that sustainability can bring. More leaders are committing to real change, and the numbers back it up: Gallup found that 71% of workers consider a company’s environmental record when choosing an employer, while Deloitte reports that 73% of CEOs are committed to net-zero emissions by 2050.

 

4 Ways to Reduce Office Carbon Footprint by Understanding Workplace Occupancy

28% of global emissions come from building operations. But by using workplace occupancy data in these four ways, your organization can but a sizeable dent in carbon emissions.

#4: Purpose-drive office attendance

 

The office needs to be a place where employees want to be, not just where they have to be. Purposeful attendance is about creating a magnetic workplace experience that earns the commute by offering meaningful benefits beyond what’s available at home.

 

We know that the number one reason people come into the office is people. Sure, dual monitors, free coffee, and a change of scenery help, but the real draw is the energy of collaboration, social interaction, and learning. By designing spaces that facilitate these interactions, organizations can increase in-office engagement and drive better team outcomes.

 

#5: Workplace wellbeing

 

A thriving workplace is one that prioritizes employee well-being, rebuilding social connections, workplace communities, and trust, especially between leadership and employees. Let’s be honest, trust is something that needs some rebuilding in the workplace these days. 

 

Social connection plays a crucial role in mental health.

 

Dr. Robert Waldinger, who leads the Harvard Study of Adult Development, found that real-life human connection acts as a buffer against burnout, loneliness, and even long-term health risks. Loneliness has been shown to be more detrimental to health than smoking or alcoholism, and workplace leaders must take this seriously.

 

The decline in mental health, especially among younger workers who grew up with smartphones and social media, highlights the need for workplaces with meaningful human interactions at their core. Thoughtful workplace design—such as vibrant social spaces, wellness initiatives, and programs that encourage collaboration—can counteract these trends and help employees feel more engaged and supported.

 

#6: Collaboration and productivity as the status quo

Hybrid work has shaken up the tried and true. There’s now less demand for individual workstations and a greater need for collaboration and social spaces. The challenge is curating a seamless, frictionless workplace experience that enables employees to do their best work.

 

To achieve this, organizations need:

 

  • Spaces that support different work modes. From deep-focus areas to collaboration zones, ensuring variety in workspace design enhances productivity.

  • New work habits and rituals . Encouraging managers to facilitate conversations about how teams work best, identifying key in-person moments such as onboarding, brainstorming, or project kick-offs while handling routine check-ins asynchronously.

  • Technology that removes friction. Simplifying coordination through tools that help employees see when their teammates will be in the office, reducing the hassle of planning team days.

 

By designing spaces and processes that align with how teams actually work, organizations can foster greater collaboration, drive productivity, and create a workplace that employees genuinely enjoy being part of.

Dynamic Workplace Strategy: 6 Goals and 4 Capabilities for Success in 2025

Download this guide to learn how to lay the foundations for change and 10x the value of your workplace experience in 2025.

Jackie Towers

5 min read 20 March 2025

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"HubStar enabled us to save millions in operating costs while not only avoiding disruption, but improving employee experience."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

gavel_88dp_FFFFFF

Law Practice

"Perfect fit. The application works very well, and the support given has been exceptional. This was originally required for desk booking, but the business quickly took to the system and have been requesting further functionality since."

oil_barrel_300dp_FFFFFF

Application Analyst @ Oil & Energy Company

"Brilliant solution for managing office space. We've been able to be proactive and intentional about making our office space work."

5-3

Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

groups_300dp_FFFFFF

Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

volunteer_activism_300dp_FFFFFF

ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

5-3

Commercial Director @ Technology & Services Company

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

engineering_300dp_FFFFFF

Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

diamond_300dp_FFFFFF

Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"The system was so intuitive, we really didn’t need to give people a lot of training."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark-van-Rijt

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

wur-350x350-1

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"HubStar enabled us to save millions in operating costs while not only avoiding disruption, but improving employee experience."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

gavel_88dp_FFFFFF

Law Practice

"Perfect fit. The application works very well, and the support given has been exceptional. This was originally required for desk booking, but the business quickly took to the system and have been requesting further functionality since."

oil_barrel_300dp_FFFFFF

Application Analyst @ Oil & Energy Company

"Brilliant solution for managing office space. We've been able to be proactive and intentional about making our office space work."

5-3

Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

groups_300dp_FFFFFF

Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

volunteer_activism_300dp_FFFFFF

ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

5-3

Commercial Director @ Technology & Services Company

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

engineering_300dp_FFFFFF

Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

diamond_300dp_FFFFFF

Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"The system was so intuitive, we really didn’t need to give people a lot of training."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark-van-Rijt

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

wur-350x350-1

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis