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The Rise of Co-Working Spaces

2 min read 1 April 2022

HubStar

The use of co-working space has increased substantially since the pandemic has altered the way many companies function. There are several reasons for this, but perhaps the biggest is the rise of hybrid working. The data are clear, and surveys done during the pandemic show that workers do not want to return to the office full-time, but in the same breath they also do not want to work from home exclusively either. As a result of the dramatic shift in ways of working, many companies are dealing with the corresponding challenge of re-imagining the workspace.

Now that employees aren’t working in the office five days a week, space considerations have changed. It doesn’t make much sense to maintain the traditional office layouts when spaces will be vacant multiple days in the week. That means drastically underutilized office real estate and epic waste – until now.

Enter co-working spaces.

Under-Utilized Offices

45% of CRE offices are vacant at any given time.

Similarly, a Harvard Business Review article written by Nikodem Szumilo and Thomas Wiegelmann emphasizes the tremendous impact that COVID has had on office occupancy.

“In New York City, for example, office vacancy rates have risen 11.3% in the last year, and now stand at the highest level in 27 years. That’s true even though New York-based firms such as JPMorgan Chase and Goldman Sachs have been some of the most outspoken about getting workers to return to offices quickly.”

Looking at those two staggering statistics gives you a tangible sense as to the logic of why something needs to change when it comes to how offices are being used.

What is a Co-Working Space?

So, that leads us to the obvious question, what are co-working spaces? DropDesk, a coworking management software, defines the rise of co-working spaces in the following way: “Generally speaking, the definition of coworking is when people assemble in a neutral space to work independently on different projects, or in groups on the same projects. It’s different than a typical office workspace because the people in a coworking environment generally aren’t working for the same company. Coworking spaces offer the same amenities you would find in a traditional office, along with a lot more. A major differentiator is flexibility since you don’t need to sign a long-term lease in a coworking space.”

Gaining Popularity

Coworking Resources, a publication geared towards coworking space owners, has written extensively about the rise of co-working spaces.

One of the articles posted by Coworking Resources, authored by content contributor Alberto Di Risio, is entitled, “Global Coworking Growth Study 2020.” Di Risio’s article reads in part, “The number of coworking spaces worldwide is projected to reach almost 20,000 this year and cross over 40,000 by 2024. While the industry is set to grow at a slower pace in 2020, we expect growth to rebound and develop even more rapidly from 2021 onwards, with a yearly growth rate of 21.3%.”

Reinforcing the points made by Di Risio,, Allwork. Space, a digital media company dedicated to exploring the future of work reports the following three insights in an article written by Cecilia Amador de San Jose, Senior Associate Editor.

  • There are an estimated 35,000 flexible workspaces in the world today.
  • The global market value of flexible workspaces is estimated at an approximate $26 billion.
  • Despite the negative impact the COVID-19 pandemic has had on the rising of coworking spaces, the industry is expected to continue growing and thriving in a post-pandemic world.

Coworking Benefits

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By now, you might be asking yourself, why would I want to transition my company to a co-working model? One of the major benefits often cited is cost savings, but let’s spend time highlighting reasons why other firms have made the change.

The Exchange,  an upscale coworking, offices, and event space in Mount Pleasant South Carolina, put together an insightful list of “7 Reasons Why People Thrive in Coworking Spaces,” which we are sharing with you below:

  1. Control over hours
  2. Networking
  3. Shared motivation
  4. No distraction
  5. Separate identities
  6. No micromanager
  7. Socializing

The Cannon, a business networking company, also authored a post we find helpful, entitled, “The Top 7 Benefits of Coworking Spaces:”

  1. Increased productivity
  2. Network/Collaboration opportunities
  3. Flexible working schedule
  4. Private and Shared Office
  5. Build structure to work-life balance
  6. Cost-saving
  7. Creativity boost

Smart Co-working

Another important element of the rise of coworking spaces to keep in mind is the emphasis on smart technologies.

Infosys, a multinational information technology company, has some helpful resources about coworking buildings that incorporate smart technology. Jagdish Vasishtha, Associate Vice President and Head of Digital Supply Chain of Sales at Infosys, writes in part, “Smart Space, is an innovative model, that caters to the increase in demand of shared workplace by leveraging technology to build and deliver cutting-edge solutions for users working across virtual, physical and connected environments.

Co-working and smart spaces are two sides of the same coin. Smart spaces encompass of people, processes, services and things strongly integrated with technologies like, artificial intelligence, Internet of Things (IoT) to co-exist in a flexible workplace across the globe.”

Coworking Space Real Estate

One important question to answer is, what is the impact on CRE when it comes to the rise of co-working spaces?

JLL, a global commercial real estate services company, has a thoughtful article on this subject written by Andrew Gray, a Director and Equity Advisor of Capital Markets. “Coworking has had a major impact on the performance and utilization of commercial real estate. From a performance standpoint, coworking operators have been responsible for a significant amount of positive net absorption in major metropolitan markets.

This is understandable as this nascent industry barely existed 10 years ago. The rise of co-working spaces has also created a disproportionate amount of “new” companies that often take space in the same building or general vicinity as the incubator they came from.”

Gray continues on to say, “Perhaps, the biggest impact on commercial real estate landlords is the reliance on coworking operators to withstand any future economic downturn. Landlords have been making heavy investments, not only into the base building, but also into these coworking spaces themselves. While highly functional and attractive to the end user, these space are often quite different (i.e., denser and more heavily built out) from what a traditional user might require.”

HubStar, is a space utilization software that helps to optimize and creative adaptive workplaces. Our technology works to enable data-driven real estate decisions providing you with proactive insights that can save you money on unnecessary leases and improve employee experiences.

HubStar

2 min read 1 April 2022

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"HubStar enabled us to save millions in operating costs while not only avoiding disruption, but improving employee experience."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

gavel_88dp_FFFFFF

Law Practice

"Perfect fit. The application works very well, and the support given has been exceptional. This was originally required for desk booking, but the business quickly took to the system and have been requesting further functionality since."

oil_barrel_300dp_FFFFFF

Application Analyst @ Oil & Energy Company

"Brilliant solution for managing office space. We've been able to be proactive and intentional about making our office space work."

5-3

Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

groups_300dp_FFFFFF

Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

volunteer_activism_300dp_FFFFFF

ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

5-3

Commercial Director @ Technology & Services Company

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

engineering_300dp_FFFFFF

Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

diamond_300dp_FFFFFF

Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"The system was so intuitive, we really didn’t need to give people a lot of training."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark-van-Rijt

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

wur-350x350-1

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"HubStar enabled us to save millions in operating costs while not only avoiding disruption, but improving employee experience."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

gavel_88dp_FFFFFF

Law Practice

"Perfect fit. The application works very well, and the support given has been exceptional. This was originally required for desk booking, but the business quickly took to the system and have been requesting further functionality since."

oil_barrel_300dp_FFFFFF

Application Analyst @ Oil & Energy Company

"Brilliant solution for managing office space. We've been able to be proactive and intentional about making our office space work."

5-3

Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

groups_300dp_FFFFFF

Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

volunteer_activism_300dp_FFFFFF

ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

5-3

Commercial Director @ Technology & Services Company

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

engineering_300dp_FFFFFF

Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

diamond_300dp_FFFFFF

Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"The system was so intuitive, we really didn’t need to give people a lot of training."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark-van-Rijt

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

wur-350x350-1

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis