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Measure These 7 Corporate Real Estate Metrics in 2025

4 min read 6 February 2025

Jackie Towers

7 corporate real estate metrics to future proof your portfolio

After years of forecasting impending doom over offices sitting empty, corporate real estate is on a tentative rebound. 

 

Office space investment demand has surged by 57%. Interest in leasing office space is up 11%. Real estate investment trusts specializing in office space saw a 30% stock increase in 2024. 

 

But we’re not out of the woods yet. Demand for office space is still expected to be 13% lower in 2030 than it was in 2019. 

 

Although we’ve seemed to have hit a global equilibrium in office attendance with employees averaging 3.5 days per week, ROI on CRE portfolios isn’t a given. That’s because having any number of people at desks does not equal success.

ROI isn’t just the right number of people using the space your organization has bought or leased. It’s also the quality of the work produced, the social connections formed, the carbon emissions reduced and the culture that’s created.

So the metrics workplace leaders need to measure CRE portfolio success have become…slightly more complex, let’s say. 

 

The name of the CRE game isn’t efficiency anymore. It’s effectiveness. 

 

So with that in mind, here are 7 corporate real estate metrics for a more effective portfolio in 2025. 

 

1. Total occupancy cost (versus all other corporate real estate metrics)


What it is: The sum of all the expenses of owning, leasing and operating corporate real estate. This includes rent, taxes, utilities and facilities management costs, all the way down to how much it costs to restock the vending machines every week.


How to use it: A word of warning. Total occupancy cost only provides a small part of the picture when it comes to measuring corporate real estate portfolio performance. An office in a prime location with the highest occupancy cost could actually be delivering the highest ROI, simply because employees love coming in and do their best work there. These days, total occupancy cost only tells you how much the portfolio costs monetarily, but not how it’s actually performing. It doesn’t measure carbon emissions, another huge priority for workplace leaders.  That’s why it’s only useful for measuring performance when compared to the other metrics we’ll get into here. 


How a Fortune 500 Company Reduced Their CRE Portfolio by 40% with HubStar

Saving millions in operating costs and reduce carbon footprint without impacting workplace experience? This firm pulled it off.

2. Occupancy rate


What it is: The percent of a workplace that’s occupied at any given time as compared to its full capacity. Simply put, occupancy rate provides an average of how full or empty the office is.


How to use it: Occupancy rate is a good way to answer the constant question of whether people are coming into the office or not. It’s also useful to compare occupancy rates to total occupancy costs to start the process of working out whether the most expensive assets in the portfolio are the ones employees are actually going into.

 

3. Space utilization rate


What it is: While occupancy rate measures if people are occupying a space, space utilization rate measures how effectively people are using that space – from floors in a building down to zones, neighborhoods and even conference rooms.


For example, occupancy rate could show that a fair amount of people are coming into the office, but space utilization rate could show that everyone is crowding the conference rooms on the first floor, while the desks on the second floor have tumbleweeds rolling through them.


How to use it: Office space utilization rate shows corporate real estate leaders how workspaces can be better used and managed. With space utilization data collected through occupancy sensors, WiFi signals, badge swipes and data from desk and room booking systems, workplace leaders can pinpoint over and undercrowded areas, smooth over uneven occupancy and decide which parts of the CRE portfolio to let go or repurpose. 


5 Space Utilization Metrics for a Better Workplace in 2025

Here are some metrics to hone in on across your CRE portfolio to build a more effective workplace.

4. Space Utilization Trends


What it is:  The overall direction of space utilization rate over weeks, months and years, whether that’s up, down or a consistent plateau.


How to use it: This corporate real estate metric is the best possible answer to whether or not people are coming into the office. That’s because plotting the dates of policy, office layout and office design changes on the trend line clearly demonstrates what’s working and what’s not.


Space utilization trends also guide portfolio decisions in the future. If an office with a higher occupancy cost also shows utilization rates on every floor steadily increasing over the last 6 months, it’s probably worth holding onto rather than giving up or subleasing.


5. Space Utilization Patterns


What is is: Repeatable, recognizable movements in short-term utilization rates, typically over days or weeks.


How to use it: Corporate real estate leaders and their teams can manage workspaces more efficiently by understanding which spaces are overcrowded or under-occupied, and on which days.


Let’s say the second floor has a 3% occupancy rate on Fridays. Making some attendance tweaks – for example, asking a team that struggles to find enough space on Tuesday to come in for a weekly meeting on Friday instead – reduces overcrowding and improves experience. 


6. Peak Space Utilization Rate


What it is: The utilization rate of specific workspaces when they’re at their peak occupancy, and how close this is coming to total capacity .


How to use it: Determine if individual floors and areas are overcrowded or underused when they’re at peak occupancy. Both create a negative workplace experience. No one wants to do their morning commute only to have to fight over desk space or be the only one in the office.


Low peak space utilization also suggests wastage of utilities and facilities management services.


7. Comparative Utilization Rates


What it is: Space utilization rate comparison across buildings, cities and regions.


How to use it: Comparing utilization rates from the same time periods tells you which assets in your portfolio are performing the best in terms of popularity with employees. On a more granular level, comparison tells you which types of spaces employees use the most, and whether this is consistent across workplaces.


Most people view the office as a place for collaboration and brainstorming, but some employees come in for quiet focus spaces. Comparing how employees use spaces is ammunition for corporate real estate leaders to make the right decisions for office design and portfolio resizing.


Measure these metrics and more with HubStar H2O

The only dynamic workplace management platform that helps workplace leaders not only reduce costs, but boost effectiveness and improve workplace experience too.

Jackie Towers

4 min read 6 February 2025

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"HubStar enabled us to save millions in operating costs while not only avoiding disruption, but improving employee experience."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

gavel_88dp_FFFFFF

Law Practice

"Perfect fit. The application works very well, and the support given has been exceptional. This was originally required for desk booking, but the business quickly took to the system and have been requesting further functionality since."

oil_barrel_300dp_FFFFFF

Application Analyst @ Oil & Energy Company

"Brilliant solution for managing office space. We've been able to be proactive and intentional about making our office space work."

5-3

Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

groups_300dp_FFFFFF

Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

volunteer_activism_300dp_FFFFFF

ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

5-3

Commercial Director @ Technology & Services Company

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

engineering_300dp_FFFFFF

Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

diamond_300dp_FFFFFF

Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"The system was so intuitive, we really didn’t need to give people a lot of training."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark-van-Rijt

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

wur-350x350-1

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"HubStar enabled us to save millions in operating costs while not only avoiding disruption, but improving employee experience."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"We will not make any meaningful real estate and workplace decisions without HubStar data."

Fortune 500

Global Real Estate Lead @ Fortune 500 Company

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"Team were very happy! Implementation was great. We were up and running in days."

gavel_88dp_FFFFFF

Law Practice

"Perfect fit. The application works very well, and the support given has been exceptional. This was originally required for desk booking, but the business quickly took to the system and have been requesting further functionality since."

oil_barrel_300dp_FFFFFF

Application Analyst @ Oil & Energy Company

"Brilliant solution for managing office space. We've been able to be proactive and intentional about making our office space work."

5-3

Commercial Director @ Technology & Services Company

"Would 100% recommended. Our account manager is by far the best and most approachable person I've met on any contract I've worked on. Nothings is too much. They always have the answer and help make the changes we need and want. Having this type of customer service really makes a difference."

groups_300dp_FFFFFF

Facilities Manager @ Civic & Social Organization

"Support response and attention to detail is exceptional. Highly recommend as very good value for the investment. Staff find it easy to use and integration to Microsoft Outlook is great. Support is excellent."

volunteer_activism_300dp_FFFFFF

ICT Manager @ Nonprofit Organization

"What we've found most useful is the ability to customise the system to suit our needs. The rules and policy engine have allowed us to build in desk and room booking processes to communicate well with our team, and manage the space in our building."

5-3

Commercial Director @ Technology & Services Company

"The standout features are it’s clean and simple interface, ability to integrate with Outlook and the simple way it can be deployed to the display screens outside our rooms, not to mention the high level of support that’s provided with the product."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"User-friendly interface, real-time reservations, and effective resource management improve productivity and space use. I use it everyday."

engineering_300dp_FFFFFF

Civil Engineering Company

"Very adaptable, highly featured and easy to use. I like the ability to address our very detailed requirements in a quick implementation with a modern, attractive user interface."

diamond_300dp_FFFFFF

Luxury Goods & Jewellery Company

"My favourite feature is the Outlook integration, as it enables our staff to book meetings in a familiar way. The bookings are automatically transferred without any extra steps for the end user."

AEU

Evan Henderson

IT Officer @ AEU Victoria

"The system was so intuitive, we really didn’t need to give people a lot of training."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"The reporting has been brilliant."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"Employees need to be able to collaborate closely, working in one room. The office environment needs to align with this seamlessly. What that means for us is that we need to measure usage and occupancy rates and adjust the workspaces accordingly as needed."

Mark-van-Rijt

Mark van Rijt

Managing Director of Facility Management @ ABN AMRO Bank

"HubStar has removed so much admin from my daily to-do list. These days I only spend about an hour a week, covering six offices and 800 staff members. Before I was spending an hour a day messaging people back and forth! This means the system has cut the time I have to spend on managing bookings by 80%."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"There’s a tremendous range of reports that we use to measure capacity levels."

Russell-Group

Jeremy Wilson

Operations Manager @ Russell Group University

"HubStar allows us to see how space is being used and occupied, and helps us predict the space we’ll need going forward."

donna-porter

Donna Porter

Senior Space Manager @ Sheffield Hallam University

"The experience that users now have using HubStar is absolutely fantastic. The implementation went smoothly and our staff find the system really easy to use. The support I’ve had is phenomenal - incredibly knowledgeable about the product and so helpful. They’re second to none"

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis

"With the single push of a button, my team gains insight into spaces that are consistently underutilised and how many ‘no-shows’ have taken place"

wur-350x350-1

Fred Jonker

Information Services Policy Officer @ Wageningen University & Research

"I’d absolutely recommend HubStar. If someone asked me why, I’d say it simply does everything you need it to do. The feature set is rich and covers all the requirements that most organisations are likely to have."

tristan-drinkwater

Tristan Drinkwater

Facilities & IT Services Manager @ Exertis